Category
Retail

Subcategories
N/A

Location
Princeton, NJ

Project Completion
2023

Project Size
1,463 SF

Services
Architectural & Interior Design

Arlee's Raw Blends is a local company that cold-presses juices from 100% local organic produce. When the owners decided to open a retail store in downtown Princeton, they wanted a sleek and minimal design embodying the themes of home, health, and community to reflect their products: healthful, with no additives, and sold in returnable glass bottles
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Blending a modern aesthetic with the traditional character of this historic town, JZA+D took the idea and image of “home” as the design theme, modulating the existing high ceiling through a series of wood arches. At the rear wall of the shop, a wood arch traces a simple symmetrical gable form to denote the most basic image of “house,” with its “front door” (to the kitchen—also laid out by the architect). Progressing toward the entrance, three more freestanding wood arches rise and widen asymmetrically, symbolizing the community on Nassau Street and beyond.

Patrons can sit at a custom-designed wood counter, which along with the cashier stand is strikingly created using wood from a tree felled by Superstorm Sandy. The underside of the countertop is shaped in a series of gable-like angles, reflecting the wood gable forms overhead. The flooring is porcelain tile with a swirling pattern that echoes the “coins” pattern of the end-grain featured in the furniture millwork.

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